Unlead Journey
The 12-Week Unlead Journey.
Still optimizing the part that’s burning you out?
Cool.
The Unlead Journey is where that loop ends.
Most programs pile it on.
Frameworks. Hacks. Noise.
This one strips it back.
Not for the part of you still trying to optimize.
It’s for the part of you that’s done bracing.
The part that knows more strategy won’t stop the spiral.
The Unlead Journey doesn’t add more.
It removes what no longer fits.
Where most programs lose the plot.
Here’s how they fumble it (and what we’ll do instead):
→ They pile on frameworks
More acronyms. More models. More mental gymnastics.
We clear what’s in the way.
→ They reward performance
Metrics > embodiment.
We start with how it feels—not what it looks like.
→ They focus on optics
Presentation skills. Executive presence. Personal branding.
We work on the part of you no one applauds.
→ They checkbox self-awareness
One EQ module. Some mindfulness. Then back to the dashboard.
We treat awareness like infrastructure—not a feature.
→ They teach from the neck up
Slides. Scripts. Case studies.
We drop it into your system. Your body. Your glitch.
→They mistake knowing for unlearning
You leave with a Moleskine full of takeaways. Just not freer.
We help you let go of what no longer fits—even if it’s what got you here.
Red pill. Blue pill. Doesn’t matter.
It’s still a story they sold you.
Unlead starts when you stop swallowing it.
What you’ll move through.
Not a curriculum.
A controlled demolition.
You’ll drag all the sh*t you thought made you strong into the light:
→ The over-functioning you called “being reliable”
→ The people-pleasing you pitched as “emotional intelligence”
→ The ambition that got you the title—and cost you your center
There are tools. Prompts. Videos.
But the real work happens off-script:
In what you stop explaining.
In what you finally say no to.
This isn’t about finding your voice.
It’s about realizing you’ve been lip-syncing the whole time.
This is the work.
Unscripted. Unarmed. Unavoidable.
You’ll drop the personas. The pretending. And the yeses you never meant to say.
You’ll remember who you are. And lead from there.
Get out of your head.
Stop trying to outsmart the stuckness.
You don’t need another insight.
You need to feel what’s true—and act from there.
Show up under pressure.
Coherence isn’t soft. It’s lethal.
You’ll make decisions your old self would’ve tiptoed around.
This isn’t about poise—it’s about presence.
Lead without bracing.
You’re not calm. You’re just rehearsed.
This undoes the survival reflex.
So leadership stops costing you your body.
Presence they can feel.
They taught you how to pitch, pose, and perform.
This teaches you to stop pretending.
Turns out presence isn’t something you say—it’s something they feel.
Creative Director, Brand & Storytelling
“Most leadership training made me want to throw my laptop.
This wasn’t about being better at the act. It was about dropping it.”
How it works.
This isn’t a firehose. It’s a weekly interruption.
One arc per week. Just enough to wreck a pattern.
→ Something to feel. Apply. Return to.
Six live sessions. Some group work.
Mostly: where it lands.
This isn’t about mastering content.
It’s where insight hits your body—and recalibrates leadership from there.
You can coast. Or you can actually show up.
That’s when it shifts.
Healthcare Executive, Midwest
“This isn’t for people who want a hype man.
It’s for people who are tired of pretending it’s fine.
I came in burnt out. I left knowing how to lead without lying to myself.”
Something’s shifting.
But you don’t have words for it yet.
That’s fine. Most leaders don’t—until it cracks wide open.
The 3AM Test won’t fix you.
But it might name what's pulling you toward this work in firs place.
15 questions. 3 minutes. A quiet look underneath the noise, before you commit to the full reset.
Early Access Rate:
$1,800 or 3 x $650
Not a content dump. A full reset. This is a 12-week immersive designed to interrupt the pattern you’ve been calling leadership.
Next Cohort Begins: Summer 2025
What you’re getting:
Not a binder.
Not a certification.
Not another framework for your already full brain.
Instead:
→ 12 weekly practices (video • audio • reflection)
→ 6 live group sessions with people actually doing the work
→ Lifetime access to all content (because the pattern sneaks back)
→ Private, curated community (no hype, no hustle)
→ Invitations to future retreats + 1:1s after you finish
You won’t walk away with a perfect plan.
You’ll walk away unable to pretend you need one.
The arc (a.k.a. the Undoing):
Weeks 1–3: Spot what’s off
→ No personality quizzes. Just your own BS—finally in view.
Weeks 4–6: Strip what doesn’t fit
→ Drop the roles you’ve been applauded for but secretly hate.
Weeks 7–9: Forget best practices
→ You don’t need another model. You need your gut back.
Weeks 10–12: Fire the inner committee
→ The one that’s been whispering, “Don’t mess it up.” Yeah, that one.
Want the edge? You’ll have to drop the act.
Not ready to dive in?
There are ways to ease in—without staying stuck.
You’re high-functioning. Until you’re just… functioning.
The 3AM Test gives you a sharper mirror than most leadership tools.
You’ve done leadership the hard way.
This is where you put that down.
For 12 weeks, you’ll build something that lasts.